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Marketing automation: definition, advantages, and platforms [Guide 2023]
Marketing automation simplifies the life of brands. Its ability to relieve...
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Expert opinion: the 4 main shortcomings of the Social Selling Index
The Social Selling Index is a score developed by the platform to improve the...
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Shrinkflation and rationalization: the two sides of the same coin
Shrinkflation is a phenomenon that has reappeared since the boom in...
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Street marketing: 3 tips and 3 famous campaigns
Through street marketing, brands take over public space to promote their...
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Lead generation: company practices in 2023 [Research]
Lead generation is one of the keys to business development. There are many...
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Data marketing: advantages, strategy, and examples [Guide 2023]
Data marketing is a discipline that is becoming more and more important in...
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Content marketing: benefits and strategic advice [Guide 2023]
Content marketing is a major element of inbound marketing strategies. It...
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Lead management: definition, advantages and strategy
Among the different facets of marketing, lead management is an ideal...
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Omnichannel Marketing: why local retailers need to get on board
Just before New Year’s Eve, a well-known pastry chef with an excellent...
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B2B2C: its 5 main advantages and 5 concrete examples
The B2B2C approach of companies consists in bringing together companies and...