Account-based marketing is an alternative way of targeting customers. Rather than designing campaigns for the majority, it prefers to base itself on key customers. Thus, it is a process that takes the personalization of the marketing message to the extreme. This has several advantages: prospects are more easily converted and feel fully understood and satisfied. But how to implement a good account-based marketing strategy? At the end of this article, you will find the 3 tactical pillars to keep in mind. Contact us for your inbound marketing campaigns Summary What is account-based marketing? 3 major...