Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Vivatech: tips for effective commercial prospecting
Jun03

Vivatech: tips for effective commercial prospecting

In this article, I share my experience of 2 days spent at Vivatech canvassing for customers. I tried a hack that boosted my contact rate (from 10% to 50%).

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Lead generation beware of the backlash
May23

Lead generation beware of the backlash

I’ve tried out the services of “lead sellers” and wasn’t convinced. They’re at best ineffective, at worst dangerous for your reputation. I explain everything in this article.

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Vivatech: 6 tips to prepare your visit
May21

Vivatech: 6 tips to prepare your visit

In this article, I give 6 tips for making your visit to Vivatech as effective as possible. If you aim to find customers, you should find plenty of useful tips in this article.

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The 6 barriers to company transfers
Apr12

The 6 barriers to company transfers

Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.

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Streak CRM: honest feedback after 3 months of use
Apr05

Streak CRM: honest feedback after 3 months of use

I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.

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How to lose $840 by buying a B2B lead list
Feb14

How to lose $840 by buying a B2B lead list

In this article, I’ll tell you how I was duped into buying a list of B2B leads from an Indian company (Sparkling Leads). The data was unusable, and despite a claim with PayPal, I lost $840.

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Is it still possible to innovate? The productivity challenge.
Feb07

Is it still possible to innovate? The productivity challenge.

In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.

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6 good reasons for SMEs to conduct market research
Jan26

6 good reasons for SMEs to conduct market research

Why conduct market research? This article presents 6 reasons why SMEs need to analyze their market.

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3 market research techniques to prepare for export
Jan19

3 market research techniques to prepare for export

Seizing export opportunities can be quite simple. To maximize your chances, conducting market research beforehand is a promising idea to identify the best opportunities.

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The 3 recurring problems facing B2B companies
Dec01

The 3 recurring problems facing B2B companies

The research we conducted at Vivatech and Websummit shows that B2B companies face 3 specific problems that impact their business development. We analyze them in this article.

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Websummit: advantages, disadvantages, and opportunities
Nov27

Websummit: advantages, disadvantages, and opportunities

In this article, you’ll find our feedback on Websummit 2023 and our reasons for wanting to have a booth at Websummit 2024. Read our advice on how to get the most out of this not-to-be-missed event.

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Local market research: a new free tool
Oct11

Local market research: a new free tool

A French trade association (U2P) launched a new interactive tool. This research tool can lay the foundations for local market research. We have assessed this tool. Find out in this article how it works, its benefits, and its limitations.

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Veesual: generative AI at the service of e-commerce and fashion
Oct09

Veesual: generative AI at the service of e-commerce and fashion

Veesual uses generative AI, specifically GANs, to enhance the experience on e-commerce websites. Its technology enables customers to visualize clothes on mannequins of their choice and create personalized looks. In this podcast, CEO Maxime Patte tells us about his entrepreneurial adventure.

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Leto automates GDPR compliance [podcast]
Jul07

Leto automates GDPR compliance [podcast]

Who would have thought that in 2023 it was still possible to get people talking about you (in a good way) thanks to the GDPR? Yet that’s just what Leto, a start-up I invited on my podcast, manages to do. Its ambition is to automate GDPR compliance for organizations. I interviewed its co-founder, Edouard Schlumberger, with whom I traced the genesis of this start-up, which features in the Challenges ranking of the 100 start-ups to follow in...

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How to succeed in growth hacking? [podcast]
Jun09

How to succeed in growth hacking? [podcast]

Everyone’s talking about growth hacking, but few are as expert at it as Denis Cohen. So, I invited him on the IntoTheMinds podcast to share his secrets with us. It’s also an opportunity to talk about DropContact, the company he founded, which makes a major contribution to the growth hacking ecosystem. On a personal note, it’s a podcast that has helped me a lot because I’ve never done growth hacking or outbound marketing before. It made me want to...

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Alvo simplifies the transfer of companies [podcast]
May26

Alvo simplifies the transfer of companies [podcast]

The market for the transfer of companies needs to be considered. Its enormous potential has been identified by Alvo, a start-up that proposes a platform that brings together sellers and buyers. The concept is simple, but Alvo has brought an innovative and very simple approach to this complex problem. Their business model is also very interesting because it is based on subscription formulas that generate recurring revenues. It’s very clever, and in this podcast, I’m joined by Germain Michou-Tonning...

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Skwad, a monetization platform for micro-influencers
Apr21

Skwad, a monetization platform for micro-influencers

In this podcast, I hosted Pierre-Adrien Giroguy, the founder, with his brother, of Skwad, a monetization platform for nano- and micro-influencers. The excellent magazine Challenges chose it as one of the 100 companies to follow in 2023. Pierre-Arien talks about Skwad’s creation and growth. As in many entrepreneurial adventures, personal dissatisfaction (a “customer pain”) allowed the idea to germinate. I enjoyed this exchange because Pierre-Adrien shared some practical advice on getting your first customers. Good listening! Marketing...

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Omnichannel Marketing: why local retailers need to get on board
Jan10

Omnichannel Marketing: why local retailers need to get on board

Just before New Year’s Eve, a well-known pastry chef with an excellent reputation had prepared a catalog of his productions. They were all more tempting than the others. However, this catalog shocked me and allowed me to publish a plea to develop omnichannel marketing for local retailers. It’s not the pictures of the delicious Yule logs that shocked me, their descriptions, or their ingredients with impeccable origins. What shocked me was the first page of this...

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14 statistics to win the war for talent
Nov30

14 statistics to win the war for talent

The French recruitment industry is in the midst of a fierce war for talent. Indeed, the talent shortage and the empowerment of candidates over employers will be universal phenomena in 2022. These are the conclusions of research conducted with 350 French companies on behalf of the firm Reverse, and they are clear. We show that French companies quickly draw new weapons to stand out. In parallel, alternative recruitment resources are multiplying. You can find two infographics...

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7 buying motivations to boost your sales!
Nov28

7 buying motivations to boost your sales!

Buying motivations drive us as customers. We all seek to satisfy something inside us before making a purchase. We may want to satisfy a sudden urge, please our loved ones, or play the security card. Thus, brands have a role in these motivations, provided they are well-identified. Luxury brands are experts in this field. To be continued, the 7 main purchase motivations of customers in 2022!   Contact us to analyze your customer’s behavior   Summary...

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Why and how to become a digital nomad?
Sep16

Why and how to become a digital nomad?

Becoming a Digital Nomad was one of the great aspirations of the confined workers during Covid. Few, however, have dared to take the plunge. Indeed, digital nomadism implies a renunciation of a geographical anchorage and reorganizing one’s personal and professional life. In this article, we share the testimony and experience of a real digital nomad. Olivier Caeymaex has taken the plunge and now lives in a mobile home. For us, he goes back over the practical...

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Look&Fin: n°1 in crowdlending in Belgium
Jun24

Look&Fin: n°1 in crowdlending in Belgium

Crowdfunding is part of the wider world of participative financing. Look&Fin is an intermediation platform specialized in crowdlending. It allows individual investors to invest directly in small structures carefully selected by an intermediary: Look&Fin is the intermediary between lenders and borrowers. Today, Look&Fin is the leader in crowdlending in Belgium and is also present in France and Luxemburg. Since its creation, the company has experienced a 100% growth yearly and has collected more than 140 million euros by financing...

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SiPearl develops the microprocessor for the European supercomputer
May20

SiPearl develops the microprocessor for the European supercomputer

Philippe Notton is the happy owner of SiPearl, a very prominent start-up in the European digital ecosystem. Indeed, SiPearl is developing the microprocessor for the future European supercomputer. The stakes are colossal, both from a scientific and strategic point of view. The complexity of the project (new processor, 6 nm engraving) and the diversity of the R&D websites are criteria that favor SiPearl. Attracting the best engineers requires both attractive working conditions and a project as...

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War in Ukraine and energy crisis: companies remain confident
Mar18

War in Ukraine and energy crisis: companies remain confident

IntoTheMinds realized a survey of 472 company executives to measure their perceptions of the impact of the war in Ukraine on their business. Through this research, we sought to understand whether the tense geopolitical situation affected their morale and impacted their employment and investment decisions. The results are surprising in more than one way, as they show tremendous psychological resilience and positive expectations for the evolution in 12 months. We highlight differences in perception between SMEs and large companies and between men and...

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Opendatasoft: the all-in-one platform for open data
Mar17

Opendatasoft: the all-in-one platform for open data

In today’s podcast, we are pleased to welcome Jean-Marc Lazard, co-founder of Opendatasoft. Opendatasoft is an all-in-one data platform that aims to democratize access to and use of data. Today, the solution is used in 25 countries, underpins more than 2000 data platforms, and is marketed to nearly 300 customers. The challenge facing Opendatasoft is a big one. Indeed, the world of data leads to regularly evolving its solution to serve many users. Only for our subscribers:...

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900.care: the solution that changes personal hygiene habits
Mar04

900.care: the solution that changes personal hygiene habits

900.care is a Parisian start-up founded by Aymeric Grange and Thomas Arnaudo, whose ambition is to make refills the new standard in the hygiene products market. For a long time, hygiene has been based on the single-use plastic system. However, it is now possible to adopt a zero-waste behavior. This is what 900.care proposes with its refillable products solution. The principle is based on sending active ingredients to be mixed with water to recreate the product. This solution...

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Fairly Made: the Greentech that improves the impact of the textile industry
Feb17

Fairly Made: the Greentech that improves the impact of the textile industry

Fairly Made is a company with a mission to improve the social and environmental impact of the textile industry. To do so, Green Tech has developed two solutions: Fairly Made Impact: a SaaS platform that enables fashion brands to make progress on the traceability of their supply chain. Impact measurement: through the criteria of social, environmental, and sustainable impact, and the recyclability of clothing From her meeting with Camille Le Gal, co-founder of Fairly Made, to upcoming...

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Editions En Cavale: the children’s game publisher [Podcast]
Jan21

Editions En Cavale: the children’s game publisher [Podcast]

 En Cavale is a start-up from the Lyon area that has developed an innovative concept of games for children. Unlike computer games, En Cavale’s ambition is to take our little ones off their screens and make them live adventures… by mail. When the pace of life in our society is accelerating, En Cavale games advocate the long term. It is, therefore, a “Low Tech” start-up whose results, in barely 3 years, show that you don’t necessarily have to...

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Ethik’Hotels: the platform for eco-responsible tourism [Podcast]
Jan14

Ethik’Hotels: the platform for eco-responsible tourism [Podcast]

Ethik’Hotels is a start-up that allows travelers to find eco-responsible accommodations worldwide. Passionate about eco-responsible tourism, its founder, Anne Chéné, has taken advantage of the Covid crisis to turn her passion into a business. In this podcast, she talks about her entrepreneurial adventure and her ambitions. The project she is carrying is also a transformative experience for her. With expertise in the construction world, she had to reinvent herself and learn new skills. Therefore, her entrepreneurial project is also...

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Goodvest: the promise of responsible investing [Podcast]
Dec17

Goodvest: the promise of responsible investing [Podcast]

Goodvest is a start-up that offers responsible investment solutions. In this Podcast, its CEO, Joseph Choueifaty, talks about his entrepreneurial adventure and ambitions for Goodvest. He also explains how he inexpensively tested the market’s interest in his idea before launching and how this allowed him to find his first clients. You can also watch Joseph’s video on our YouTube channel. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree...

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Assurly disrupts the mortgage insurance market [Podcast]
Dec03

Assurly disrupts the mortgage insurance market [Podcast]

Assurly is a company that belongs to the insurtech sphere, the meeting point between the insurance sector and technology. It brings an innovative vision to the real estate credit insurance market, and its recent fundraising (€6m) is a testament to its potential. We had the pleasure to welcome Toufik Gozim, its CEO, in our Podcast. He explained his recipes for testing his market-fit and disrupting the customer experience in a very non-agile sector. Find Toufik also in the video on our YouTube...

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Coding Park introduces children to programming [Podcast].
Nov19

Coding Park introduces children to programming [Podcast].

Coding Park is an interactive platform that allows children to learn to code. Its two “masterminds,” Amine Lajmi and Adrien Elkaim, told us about the development of Coding Park and their ambitions for the future. The start-up is a winner of the 2021 ranking of the French business magazine Challenges. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I...

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Fundraising in Europe: only 8.1% women!
Nov08

Fundraising in Europe: only 8.1% women!

In our latest research on the fundraising of European companies in 2020-2021, we highlighted the total under-representation of women. They represent barely 8% of the founders of these companies. Today’s research goes deeper into the subject to understand which countries women are best represented and which ones have raised the most money for their start-up / scale-up in 2020-2021. Summary 8.1% of women in companies that have raised funds How much money did women raise? Where are the most...

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How TaData allows Internet users to monetize their data

TaData is the first platform for monetizing personal data. It proposes to 15-35-year-olds (for now) to earn money with their personal data. In this podcast, we welcome Laurent Pomies, one of the 2 co-founders of TaData, to tell us about his entrepreneurial adventure. Only for our subscribers: exclusive analyses and marketing advice Email address  * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the...

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Fundraising: UK and retail in the lead [Research 2021]
Oct25

Fundraising: UK and retail in the lead [Research 2021]

IntoTheMinds has analyzed 841 fundraisings announced by European start-ups between September 2020 and July 2021. Our results show that the retail sector has concentrated the most investments, that British start-ups dominate the ranking, and that fundraising has increased sixfold in May-June 2021. The research on the profile of the 1374 founders of the companies that have raised funds shows that only 8.1% are women. The results in a nutshell 25.6 billion were invested in European start-ups...

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Listminut becomes Ring Twice: the background of the rebranding
Oct20

Listminut becomes Ring Twice: the background of the rebranding

Listminut, the platform for exchanging services between individuals, has changed its name. It has become Ring Twice after a meticulously prepared rebranding operation. In a podcast recorded on the eve of this change, Jonathan Schockaert, the founder of Listminut / Ring Twice, tells us all about the origin of this rebranding, its preparation, and the expectations it raises. Ring Twice in figures 300,000 people registered on the platform 100.000 registered Service Providers 36.000 regular Service Providers 80% less acquisition...

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