Here is how we get 35% of our backlinks
In today’s article, we present an exclusive analysis of our backlinks. Based on figures and statistics, our strategy yields 35% of our backlinks, up to 46% for websites with a Domain Ranking above 58.
Subscriptions: Increase +200% revenues thanks to automatic renewal
Research conducted in 2023 analyzes the effects of automatic subscription renewal. Customers who forget to renew their subscriptions increase retailers’ revenues by 14% to over 200%.
92% of Michelin-starred restaurants require a credit card deposit
Asking for a credit card deposit in restaurants has become common practice when making reservations. In the research we’ve just carried out, 92% of Michelin-starred restaurants required it. We also found that the amounts requested vary widely, averaging 60% of the price of the most expensive menu. Find out all the results in this article and the restaurant’s name that requires €2,000 prepayment per guest.
Electric vehicles: Too Many Variations in Charging Prices
Research into charging prices for electric vehicles via the Chargemap platform reveals incomprehensible differences between operators and countries. Differences of 1 to 9 are highlighted, as well as billing models that make driving in electric mode unprofitable in 32.6% of cases compared to gasoline.
Retailers believe in the benefits of in-store digital
A survey published in 2023 reveals retailers’ expectations of in-store digital devices. For 89% of retailers, digital enhances the brand image. But do the expected benefits of in-store digital resist critical analysis? Read on to find out.
Heatwave: what effects on development and Europe?
The economic impact of the heatwave has been estimated at 0.6 points of GDP. The effects vary from country to country, and Europe is particularly hard hit. This article also looks at possible solutions for companies and proposes a medium- and long-term analysis of the effects on regions affected by the heatwave. Dubai is an example of an area that has implemented strategies to remain competitive despite the heatwave.
![In-store digital: customers want efficiency [Survey]](https://www.intotheminds.fr/blog/app/uploads/flagship-store-lacoste-paris-champs-elysees-14-240x240.jpg)
In-store digital: customers want efficiency [Survey]
According to a survey published in 2023, consumer interest in in-store digital devices fell sharply in 2022. After continuous growth, thanks to Covid, most customers no longer see the point. This article will help you understand what’s at stake in these changes and how they came about.
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Recruitment by co-optation: state of the French market [survey]
Introduction In the world of recruitment, co-optation has become an essential tool for companies looking for talent. By reducing recruitment time, cutting costs, and promoting diversity, co-optation is an integral part of companies’ recruitment strategies. Yet, while this method offers many advantages, it remains under-utilized and sometimes misunderstood. This article explores co-optation and its impact on current recruitment strategies, focusing on the French experience. A B2B survey (CAWI) of 500 human resources managers (HRMs) in France...
Market Research: is ChatGPT reliable?
Conducting market research with ChatGPT has become an essential shortcut for many students and professionals. Using ChatGPT for market research is risky and raises many questions. Is the data provided by ChatGPT accurate? Is it complete? Does ChatGPT answer questions by reproducing the behavior of an average consumer? Harvard Business School’s Ayelet Israeli and her two co-authors have researched these questions. A. Israeli gave some (partial) answers in an online seminar I attended. In this article, I explain her...
What do Europeans truly think about their future pensions?
It is no secret that Europe’s population rapidly aging which has been challenging the pension system for the last decades and lead to massive transformations of European systems in the 1990s. Nowadays, the sustainability of the systems is highly debated, and, without doubt, a pressing concern. The recent strikes in France have reignited the debate around the fairness, effectiveness, and security of the pension systems. The most compelling statistics: 3/4 Europeans do not regularly consult their...
Online survey : how to reduce the Dropout rate
Carrying out a survey online is often confronted with the dropout rate problem. As early as the first response, 6% of respondents may drop out of your survey. Various research studies have shown that the normal dropout rate of an online survey exceeds 10% and can reach 20% in some cases. This article discusses the 4 factors that explain why a respondent drops out of an ongoing survey. Contact the IntoTheMinds survey agency The survey dropout rate: what you...
4 Factors to increase the participation rate in a survey
How to increase the participation rate in your survey? Finding people to take a survey can be challenging. There are 4 reasons someone decides to participate (or not) in a survey. If you want to increase your survey response rate, consider these factors and follow our practical advice. Also, please read our article on the differences between professional and non-professional respondents. Contact IntoTheMinds for your survey projects TOP tips for increasing participation in your survey Offer financial compensation Clearly state...
What factors most influence survey participation?
Carrying out a survey can be challenging. It is common indeed to be confronted with a shortage of respondents. It is essential to understand the factors that influence participation in a survey (online). In this article, we will discuss 8 factors that influence participation and explain which ones have the most impact. If you want to improve the effectiveness of your CAWI surveys, take advantage of this article. Contact our survey agency for your projects Summary Introduction Participation in an online...
Diversity of the management committees of the 50 Largest French Companies
In previous research on the diversity of 100 French management committees, we revealed that 97.4% of the CEOs were white. Our results also showed that France did not stand out regarding gender diversity. Today we reveal the results of an analysis of diversity within the 50 largest French companies. This research also echoes the one we published on diversity in the 50 largest American companies. Contact the research agency IntoTheMinds Statistics on the 603 members of the management committees...
![ChatGPT: its answers are very similar [exclusive research]](https://www.intotheminds.fr/blog/app/uploads/chatGPT-brain-cerveau-240x240.jpg)
ChatGPT: its answers are very similar [exclusive research]
ChatGPT has a surprising ability. If you press the “regenerate response” button, ChatGPT will propose a brand-new response. At least on the surface. Because, in reality, the results published in this article show that ChatGPT repeats itself a lot. So much so that even answers to different questions look the same! This confirms the first research we published on the subject. Today we further show that the less precise your query to ChatGPT is, the more similar the answers...
Consumers willing to pay 16% more for eco-friendly packaging
16%: that’s how much more consumers are willing to pay for a product whose packaging is partly paper-made. This is one of the surprising results of a research published in 2023 that reveals consumers’ bias towards eco-friendly packaging. I summarize the results in this article and propose some practical business implications. Contact the marketing research firm IntoTheMinds Eco-responsible packaging: the results in a nutshell Packaging made partly from paper is perceived as more environmentally friendly than packaging...
Diversity at the top: analysis of French management committees
After our analysis of diversity in executive committees (Comex) in the United States, today we present a new analysis of the situation in France. Our analysis reveals a worrying situation where ethnic diversity is almost absent from the executive functions (“C-Level”), and women are still in the minority. This snapshot must be seen in the context of the French regulation, which has imposed, by March 1st, 2023, the publication of a professional equality index to avoid gender discrimination....
Diversity at the Top: Research on U.S. Executive Committees
Diversity has become an imperative in large companies. The executive committee is a reflection of these promises of equity. In a series of articles, we reveal the situation in different countries. We start today with the United States. In this first analysis, we reveal the situation of the 50 largest American companies in terms of gender mix and ethnic representation. This analysis can be compared with the one we dedicated to female entrepreneurship. You will also...
Google vs. ChatGPT: 3-2 for Google
Everyone is worried about the rise of chatGPT and the revolution it announces. Google has even called back its 2 founders to help counter the threat of conversational robots. Indeed, all the uses around information search (and therefore Google’s business model) are likely to be turned upside down. However, classic search should not be buried. On the contrary, in some contexts, classical search engines have advantages that generative AI will never have. I researched 5 contexts...
ChatGPT: 1000 texts analyzed and up to 75,3% similarity
Is every answer generated by ChatGPT unique? Or are we overestimating its ability to produce different texts? This is the question I asked myself after analyzing 1000 texts produced by ChatGPT. I compared the similarity between 1,000,000 pairs of texts generated by this artificial intelligence to answer this question. The results are surprising and challenge the promise of OpenAI. Find out in this article the results of our in-depth analysis and what it means for the...
How algorithms (and Tik Tok) influence content creation
Algorithms have been accused of locking us in a filter bubble. But I feel furious that they also cause a bubble in content creation. By highlighting certain content and making it popular, they encourage some people to imitate that content in the hope of being successful. A mechanism that moves away from “old school” creation mechanisms. In this article, I share 3 content formats that have an annoying tendency to multiply. We quickly find ourselves in...
Marketing online: the practices of companies in 2023
Regarding online marketing, not all companies are at the top. Online is the Achilles heel of many of them, especially SMEs. The research we publish today provides a better understanding of online advertising and customer acquisition practices via social networks. It follows the one we published on lead generation. We identify interesting differences between countries as the research we share was carried out in the US, France, Germany, Belgium, and the UK. Feel free to ask...
Facebook responsible for 24% of mental health decline
Social networks have revolutionized the use of the internet and relationships between humans. But they have also created many evils that are often overlooked. Research has just proven Facebook’s negative impact on teenagers’ mental health. Between 2008 and 2020, the percentage of teenagers suffering from psychological problems doubled, and 24% of this increase is due to Facebook. Statistics: mental health and the Facebook effect In the United States, 20% of adults suffer from psychological problems each year, and...
Vulgarity increases the perceived value of customer reviews
Customer satisfaction (or dissatisfaction) is the source of word-of-mouth. But does the person receiving the message believe it? A 2022 research sheds light on electronic word-of-mouth and, more specifically, on customer reviews left on websites like Yelp and Amazon. The research shows that using vulgar terms in customer reviews increases their perceived usefulness and, therefore, their effectiveness. In this article, we decode this article for you and provide you with an easy summary. If you only have 30 seconds The presence...
Nudge: how to influence nutrition with algorithms?
Algorithms are widely used to personalize the online experience. They are largely based on algorithmic recommendation systems. While recommending movies or products is relatively simple, proposing food or recipes is more complex. Popularizing grocery delivery services and recipe websites has spurred developments in this area. In this article, we will discuss the use of these algorithms to simplify dietary choices the trade-off between food “popularity” and health the role that nudges can play in this area (and whether they...
Facebook 2022 statistics: teens no longer use Facebook
TikTok has replaced Facebook in the hearts of teenagers. The share of 13-17s using Facebook dropped from 72% in 2015 to 34% in 2022. This is what research, published in early August in the United States, reveals and passed unnoticed. It tells us a lot about the latest Facebook statistics. Use of social networks by young Americans: all the statistics 95% of teenagers are using YouTube in 2022 Tik Tok is the 2nd most popular social network for...
Algorithms: when dissatisfaction leads to rage
Algorithms have invaded our lives. Despite this, they sometimes provoke negative reactions from users. An article published in September 2022 offers a very interesting analysis framework for those interested in this phenomenon. In this article, I analyze the 4 reasons that explain the negative reactions against algorithms and illustrate them with many examples. If you only have 30 seconds algorithms sometimes generate violent reactions of rage from users There are 4 reasons why user frustration turns...
Perspectives 2022-2024: 6 steps towards the end of the European Union
The energy crisis is the beginning of a tragedy in 6 acts that will lead to the end of the European project by 2024 and the collapse of the European economy. What will happen between now and 2024 in Europe? How will current events unfold, and what consequences will they have on our lives? Are we living in the last glimmers of democracy and Europe? Only for our subscribers: exclusive analyses and marketing advice Email address *...
17% error rate: the truth about social network surveys
Realizing a survey requires real technical expertise. The easy access to captive respondents on social networks has pushed some market research institutes to propose methodological shortcuts whose effects are now clearly visible. Research published in Nature shows all the limitations of Facebook surveys. A sample of 250,000 respondents to a Facebook survey led to an error of 17%. The size amplifies the sample bias. This is the Big Data Paradox. Summary Introduction Social network surveys less accurate than standard methods Larger sample size...
![This element influences the perceived gender of a brand [Branding]](https://www.intotheminds.fr/blog/app/uploads/wechat-logo-240x240.jpg){kind=logo}
This element influences the perceived gender of a brand [Branding]
Multiple pieces of research in the field of Branding have shown that consumers associate certain brands with the male gender and others with the female gender. However, the question remains: Why do consumers assign a gender to a brand? This is the question that 3 Chinese researchers have tackled in a recent publication. 7 different pieces of research demonstrate that semantic elements associated with size (big, significant, small, giant, …) create unexpected associations in consumers’ minds. Summary Which brands contain...
Snowball effect: advantages, disadvantages, implementation
The snowball effect is a sampling method used in qualitative research. It simplifies the recruitment of respondents under challenging contexts. Sampling realized with the snowball effect has advantages and limitations that we discuss in this article. You will also find an exhaustive definition as well as concrete examples. If you would like more information about the qualitative research we realize, please contact us. Summary What is the Snowball effect? Implementation Advantages Disadvantages Examples Conclusion What is the Snowball effect?...
2021 assessment and 2022 consumption trends in the non-food sector
In 2021, all the non-food sectors recorded positive growth, except for the textile industry. However, this year of growth could be the last. Rising prices, inflation, and the overall decline in purchasing power are all factors that are holding us back. Research on the consumption trends of French people allows us to anticipate the consumption trends for 2022 and 2023. 52% say that their non-food purchasing budget will remain stable (+9% compared to 2021), while 22% of the French...
Market Research: Mobile operators on the Internet
Being the market leader doesn’t necessarily mean that you dominate Google searches. For example, our research shows that in 14 European countries, the market leader is not the leader in online searches. We also show that the French are the ones who get the most information about mobile operators, which is probably a sign of hyper-competition. If you only have 30 seconds Being the market leader in mobile telephony does not necessarily guarantee to be the...
With age, entrepreneurs are less confident but more thoughtful
What is the effect of age on entrepreneurial dynamics? IntoTheMinds has realized research on 840 company founders throughout Europe. The aim was to understand how age influences the company’s launch and the entrepreneur’s confidence. The results confirm some insights but are also surprising in many ways. They also demonstrate that we must adapt entrepreneurship support policies to the age of the entrepreneur. This research complements previous research on the effects of Covid-19 on company creation and female entrepreneurship. Our conclusions in a...
![Media are addicted to notifications … and so are we [Research].](https://www.intotheminds.fr/blog/app/uploads/notifications-smartphone-240x240.jpg)
Media are addicted to notifications … and so are we [Research].
French media are the champions of notifications. They send on average more than 11 notifications per day, 3 times more than Swiss media. The more the day is in full swing, the more notifications we receive about sports. Here are some of the findings of the research we conducted between April and June 2021. We collected more than 8,000 notifications and patiently analyzed them one by one. The results of this unique research reveal that media outlets target specific...
Entrepreneurship : 7 key differences between women and men
Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don’t do business in the same way, which has practical consequences on their chances of success. In this article, we reveal the results of our research and outline solutions to address these differences. If you are a journalist and would like to use...
![Alvo simplifies the transfer of companies [podcast]](https://www.intotheminds.fr/blog/app/uploads/Germain-2021-2-Germain-Michou-Tonning-60x60.jpg)
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![Organic market: Europe has two speeds [Market research]](https://www.intotheminds.fr/blog/app/uploads/marche-alimentation-bio-long-60x60.jpg)
![Physical commerce: free fall in store traffic [Research]](https://www.intotheminds.fr/blog/app/uploads/magasin_physique-60x60.jpg)
