Consumers willing to pay 16% more for eco-friendly packaging
16%: that’s how much more consumers are willing to pay for a product whose packaging is partly paper-made. This is one of the surprising results of a research published in 2023 that reveals consumers’ bias towards eco-friendly packaging. I summarize the results in this article and propose some practical business implications. Contact the marketing research firm IntoTheMinds Eco-responsible packaging: the results in a...
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Web Analytics: definition, benefits, and strategy [Guide 2023]
In a few words, Web Analytics dissects the online user journey to help marketers make better decisions. By doing so, brands improve their online visibility while acquiring more customers! What are the ins and outs of this practice? Why use it? And what are the basics of an effective strategy? Our article answers all your questions. Discover here our 3 different content creation strategies! Summary Definition of Web Analytics 3 major...
ChatGPT and Bing won’t replace Google. Here’s why.
According to Microsoft, 50% of online searches could be carried out via a conversational agent (Chat BOT) based on generative AI. But what if Internet users are not interested in this value proposition? Everything depends on Internet users’ willingness to change how they search for information online. But the user experience proposed by Google has been ingrained in us for almost 20 years. So, I wonder if Internet users will...
![Sensory marketing: definition, advantages and use [Guide 2023]](https://www.intotheminds.fr/blog/app/uploads/sensory-marketing-banner-240x240.jpg)
Sensory marketing: definition, advantages and use [Guide 2023]
Sensory marketing is about customer behavior. For advertisers, it stimulates customers’ brain activity to generate positive feelings towards a product. It is a fascinating subject, as it teaches us so much about the psychology and meaning of advertising messages. In this article, we will discuss the findings of many researchers, including Aradhna Krishna, the world’s leading expert on sensory marketing. Among other things,...
Stream your cooking with the Samsung connected oven: so useless
Samsung introduced a connected oven poetically named Bespoke AI™ Oven at CES in Las Vegas in 2023. Equipped with a camera, it allows you, among other things, to broadcast live the cooking of your favorite dishes. This innovation forces me to think about the waste of technological resources and the gap between innovation and customer expectations. Only for our subscribers: exclusive analyses and marketing advice Email address *...
M&M’s and wokism: analysis of the disappearance of the mascots
M&M’s has just announced that it will withdraw its famous characters indefinitely. Accused of wokism by the American conservative right (Fox News), it is an important part of the “storytelling” of M&M’s that disappears. These little characters that made the brand’s success and humanized it are now part of the past. In this article, I briefly go back over this affair and give you my analysis. It is an...
Shrinkflation and rationalization: the two sides of the same coin
Shrinkflation is a phenomenon that has reappeared since the boom in inflation. A reduction in the quantity of products for the same price. But shrinkflation can also be more “sneaky.” Some manufacturers change the recipes of their products and replace ingredients with cheaper ones. In the end, all this is only the manifestation of a more global trend: the rationalization of a plethoric offer under the pressure of...
Trends 2023: 7 markets that are suffering post-Covid
We would have almost forgotten it. Yet Covid will have changed our habits and the economy. Some Covid winners are now the losers of 2022. The 2023 trends show that the situation will stay the same. The crises we are going through (Covid, energy, war in Ukraine) are all jolts that destabilize consumers and disrupt economic ecosystems. We have identified 7 industries in the eye of the storm in 2022. Contact our market research firm...
The place of early adopters in technology adoption
Early adopters are visionary consumers. Able to detect the most innovative products on the market, they are also true influencers with the general public. Their behavior allows them to stand out from the crowd, thanks to their propensity to take risks. In this article, we locate this type of consumer in the broader concept of innovation diffusion. This chart will help you better understand the rank of early adopters among consumers....
Likert scale: 3 marketing advantages and 6 concrete examples
The Likert scale is a methodology proposed by psychologist Rensis Likert. It consists of surveying a group of respondents according to a unidimensional system. In other words, we are trying to find out the opinion of a marketing target according to its degree of satisfaction, for example. This tool is essential to better question consumers since it covers all customer experience segments. When should it be used? What are its main...
Neuromarketing: definition, uses, and examples
Neuromarketing includes a whole series of processes linking neurology and marketing activities. Its main ability is to translate brain signals into consumer behavior patterns. Thus, it has become essential to implement innovative advertising strategies. Major food companies such as Coca-Cola or Lay’s are very fond of this marketing technique. What does it consist of? How does it respond to your brand’s marketing issues?...
![This element influences the perceived gender of a brand [Branding]](https://www.intotheminds.fr/blog/app/uploads/wechat-logo-240x240.jpg){kind=logo}
This element influences the perceived gender of a brand [Branding]
Multiple pieces of research in the field of Branding have shown that consumers associate certain brands with the male gender and others with the female gender. However, the question remains: Why do consumers assign a gender to a brand? This is the question that 3 Chinese researchers have tackled in a recent publication. 7 different pieces of research demonstrate that semantic elements associated with size (big, significant, small,...
E-commerce: will the crisis mark the end of free returns?
Free returns have been a driving force in the development of e-commerce and customer loyalty. It is estimated that the average return rate (1 product out of 4) in e-commerce is 25% compared to 8% in physical commerce. Yet returns have a cost: financial and environmental. As we showed in 2011 in European-wide research, the final customer does not perceive the value of the delivery. The price of products has therefore evolved to include...
Pricing: 6 techniques to influence consumers
Pricing is the technique that aims to set the best price for the company. The ideal pricing maximizes the company’s profits while minimizing the risk that the customer perceives it as too high. It is, therefore, a subtle balance that you must achieve. In this article, we present 6 mechanisms you can use to influence the price perception in the customer’s brain. Some of them you will already know, others less so. Awareness...
Luxury watches for men: analysis of a market in full swing
In times of war, only two things retain their value: a Rolex and gold. This famous adage has been illustrated in recent months by the explosion in the price of luxury watches for men. It’s pretty simple: there is nothing left to sell for some brands. For example, at Patek Philippe, Rolex, and Audemars Piguet, there are no more products available, and the waiting period is up to 10 years for some models. As a result, the market...
Luxury product packaging: an incredible parallel market
Vuitton paper bags that sell for a few euros, empty Hermès boxes for a few dozen euros, luxury watch cases without their precious watch for several hundred dollars. Classified websites are full of this type of offer. How can we explain that objects that seem so insignificant find a buyer? From where does their value come? This article explains the role of packaging in the buying experience and analyzes why some people are willing to...
![Will responsible consumption resist inflation? [Analysis]](https://www.intotheminds.fr/blog/app/uploads/responsible-consumption-consommation-responsable-240x240.jpg)
Will responsible consumption resist inflation? [Analysis]
In a recent survey, responsible consumption, particularly recycling, appears to be a fundamental trend. 74% of consumers say they buy responsible products at least occasionally. But how will this quest for responsibility evolve in the face of inflation and the resulting impoverishment? This article analyzes consumer aspirations in light of the current and future economic situation. The figures for responsible consumption 74% of...
![Investing in the metaverse: 3 reasons to get started [Analysis]](https://www.intotheminds.fr/blog/app/uploads/investment-metaverse-investir-240x240.jpg)
Investing in the metaverse: 3 reasons to get started [Analysis]
Investing in the metaverse is very trendy. In particular, in the fashion and luxury industries, companies are showing significant interest. If we can debate the generalization of the metaverse or the ethical problems it poses, one thing is sure. The metaverse is a reservoir of opportunities for those who want to reach early adopters. In this article, we analyze 3 reasons companies invest in the metaverse: to generate additional...
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Nudge marketing: examples, definitions, detailed analysis [Guide 2022]
Nudge marketing is the set of techniques that allow us to push human beings to adopt certain behaviors for marketing purposes. Useful in the context of social marketing, we can also use nudge marketing to encourage behaviors that are detrimental to the person’s interests. These are called “dark patterns,” legion in mobile applications and video games. This article will review the origin of the word nudge, the...
Marketing: what good will the metaverse really do for brands?
What interest will brands find in investing in the metaverse? I think that in the end, the metaverse will be just another marketing channel like social networks or web 2.0. But it will open a new market to sell experiences that are not available in the real world. The pornography market could well experience a technological revolution thanks to it. Only for our subscribers: exclusive analyses and marketing advice Email address *...
Vuitton x Nike Air Force 1 by Virgil Abloh: a crazy sale at Sotheby’s
These are truly crazy times. How else can you explain that 200 pairs of Nike Air Force 1 Virgil sneakers sold for an average of over $100,000 each? That’s what happened at the online sale that Sotheby’s organized from 26 January to 9 February 2022. The sale result, proudly announced on the Sotheby’s page (see screenshot below), leaves one breathless: $25,332,300. The starting estimate was already generous for a pair...
![Marketing and advertising: 5 innovative uses of the QR code [Research]](https://www.intotheminds.fr/blog/app/uploads/QR-code-1-240x240.jpg)
Marketing and advertising: 5 innovative uses of the QR code [Research]
The QR code has been around since 1994 and has expanded over the years beyond the industrial context for which it was invented. Marketing professionals have seized the possibilities offered by the QR code and have imagined multiple applications. We present below 5 different fields that have seen the innovative use of QR codes. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing...
![The interest of eye tracking in the retail sector [Guide 2021].](https://www.intotheminds.fr/blog/app/uploads/eye-tracking-store-240x240.jpg){kind=tracking}
The interest of eye tracking in the retail sector [Guide 2021].
Eye tracking is a technique used in the marketing field since the 1980s. It allows optimizing advertisements and packaging design and naturally finds its main applications in the retail sector. Eye tracking allows piercing some of the mysteries surrounding consumers’ purchasing decisions by analyzing where their attention is focused. This technique is therefore of great interest in terms of optimizing the customer experience....
Will wine in cans be as successful as the Bag-in-Box?
Will wine in cans be the next trendy format? In the current context, nothing is impossible. The Covid crisis is changing habits, and a design like the Bag-in-Box (BIB) now accounts for half of all sales. Why shouldn’t wine in cans follow the same trajectory? This article traces this particular format’s history, and we have interviewed a winemaker who has gambled on this format. Summary The Bag-in-Box format dominates the...
![Wine: increase in purchases and domination of bag-in-box [Market research]](https://www.intotheminds.fr/blog/app/uploads/vin-supermarche-wine-supermarket-240x240.jpg)
Wine: increase in purchases and domination of bag-in-box [Market research]
2020 will have been a very atypical year. Market Research on the wine market in France shows that the habits of the French have changed. Consumption has increased significantly, and Bag-in-Box (BIB) now represents almost half of the wine sales in supermarkets. In this article, we propose a reading of these trends and highlight the changes in the behavior of wine buyers. In particular, we will look at the wines benefiting the most from...
![Valentine’s Day Figures [Market Research]](https://www.intotheminds.fr/blog/app/uploads/gateau-cake-240x240.jpg)
Valentine’s Day Figures [Market Research]
Commercial party or a romantic celebration? The debate is topical every year. What about Valentine’s Day figures? More than 27 billion dollars were spent in the United States in 2021 for February 14, compared to about 13 billion euros in France (or more than 15 billion U.S. dollars). A look back at market research and figures related to February 14. Some figures on February 14 36 million heart-shaped boxes of chocolates sold in...
Lidl Sneakers: analysis of a marketing phenomenon
Lidl sneakers, Lidl socks, beach shoes in the bright colours of the German brand have made the buzz at the end of this year 2020 in France. On Sunday 27th December 2020, a wind of madness blew through the Lidl shops all over France on Twitter. The genuine storm Bella gave way to a marketing storm that we analyse in this article. Lidl Sneakers: out of stock in a few minutes On Sunday 27th December 2020, Lidl shops in France put on sale...
![[Podcast] Teaching children to use digital technology](https://www.intotheminds.fr/blog/app/uploads/child-computer-coding-240x240.jpg)
[Podcast] Teaching children to use digital technology
Nathalie Kuborn (We Are Coders), Gaëlle Girardeau (Cood) and Christophe Coquis (Geek Junior) talk to us about learning about computers, digital technology and the introduction to digital culture for children: the market, courses and advice. The market for teaching digital technology to children The emergence of a need The market for computer-based learning for children is emerging. For Gaëlle, this can be explained by the fact that we...
Reinventing the museum experience with eye-tracking
The customer experience in museums is mostly the same for everyone. It is linear. Our major cultural institutions do not propose differentiated customer experiences. The emerging use of Big Data in the museum space makes it possible to apprehend all the variations in visitor behaviour and to glimpse ways of improving it. In this article, I develop the idea of using eye-tracking to understand better how art is consumed and to propose...
![[Podcast] Optimising sales prices with Pricing HUB](https://www.intotheminds.fr/blog/app/uploads/data-interest-240x240.jpg)
[Podcast] Optimising sales prices with Pricing HUB
Discover this entrepreneurial adventure in this new podcast. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!" Esteban Hendrickx, art director Sommaire Chapter 1: your entrepreneurial experience in 3² point Chapter 2: The genesis of the business idea Chapter...
![How to increase the number of retweets [research]](https://www.intotheminds.fr/blog/app/uploads/twitter_smartphone_coffee-240x240.jpg)
How to increase the number of retweets [research]
Increasing visibility on social media has become essential for any good brand that respects itself. For some of them, Twitter is a platform of choice. But with the rules of the game primarily influenced by social bots, how can you make the most of it? In particular, how can we increase the number of retweets? This is the question asked by two marketing researchers who published their results in the International Journal of Research in...
Market research: shared electric scooters
Shared electric scooters can be found in many cities and have gradually taken their place in the market for shared means of transport. While shared bicycles are a well-known mobility option and are present in many metropolises, shared electric scooters have established themselves as an essential part of urban mobility over the last 2 years or so. Summary Market statistics for shared electric scooters Market overview Competition and...
Market research: Bulk buying and zero waste market
Many social movements point to our environmental footprint. To take the example of the city of Brussels: climate protests were organised once a week for several months in early 2019. Consumer behaviour is following this trend as more and more consumers are starting to shop in “zero waste” shops. Indeed, consumers are becoming more and more aware of their environmental footprint and their responsibilities in this respect,...
Nudge: 3 tips from Nespresso to sell its most expensive machine
Nudge marketing techniques can be used to promote good behaviour. But they can also be used to direct your buying behaviour in favour of the seller. This is what Nespresso is doing as part of the promotion of its subscription offer that we have already discussed here (note in passing the price increases). You have to admit that the marketers at Nespresso are smart (remember the Prodigio offer to track your slightest purchasing...
8 factors influencing customer loyalty after a complaint
Good customer complaint management has proven its effectiveness in increasing customer loyalty for decades. Recent market research, published in September 2020 provides insight into how this efficiency varies according to your business sector. This is the first research to understand the economic, sectorial and relational effects on customer loyalty after a complaint has been processed. The authors study the differences between...
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[Podcast] Drug trafficking in Antwerp: anthropological research by Teun Voeten
Teun Voeten relates in this podcast how he combines science and journalism to produce unique sociological and anthropological studies. With a doctorate in cultural anthropology from the University of Leiden, Dr. Teun Voeten has spent 30 years of his life travelling the globe and dealing with wars and conflicts around the world. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing...
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![Sensory marketing: definition, advantages and use [Guide 2023]](https://www.intotheminds.fr/blog/app/uploads/sensory-marketing-banner-60x60.jpg)
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