Vuitton creates once again attractive store windows

Posted By Pierre-Nicolas Schwab on 6 Feb, 2015

Louis Vuitton is an example for all retailers in terms of store windows design. You may remember what we called the most beautiful store windows in the world, displaying golden dinosaurs on the Champs-Elysees. The LVMH teams work not only on designing amazing widows, but also on having an homogeneous implementation worldwide and on changing windows often (see another example here). Never before have retailers put so much emphasis on store design. The quest for differentiation...

Jun08

What a face !!

Posted By Pierre-Nicolas Schwab on 8 Jun, 2011

An article published in the latest issue of the « Journal of Marketing » (It’s got the look : the effect of friendly and aggressive « facial » expressions on product liking and sales ; Jan R. Landwehr, Ann L. Mc Gill, Andréas Hermann ; vol.75 May 2011, pages 132-146) confirms in a scientific manner what some of us may have discovered themselves: we perceive human faces in products shapes (the case study of the article...

Vuitton creates once again attractive store windows

What a face !!

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