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Alvo simplifies the transfer of companies [podcast]
The market for the transfer of companies needs to be considered. Its enormous potential has been identified by Alvo, a start-up that proposes a platform that brings together sellers and buyers. The concept is simple, but Alvo has brought an innovative and very simple approach to this complex problem. Their business model is also very interesting because it is based on subscription formulas that generate recurring revenues. It’s very clever, and in this podcast, I’m joined by Germain Michou-Tonning...
Air transport: market consolidation in sight
During the Covid crisis, we published an analysis of the airline industry’s future. At that time, we predicted a market consolidation due to the disappearance and takeover of “small” airlines. This consolidation is underway, and 2023 will be the year it will materialize. Statistics on the airline market in 2022-2023 791m: Lufthansa profits in 2022 728m: Air France-KLM profits in 2022 431m: IAG profits in 2022 142m: EasyJet profits in 2022 after a loss of €193m in 2021...
Declining podcast market: still a good inbound strategy?
The podcast market is experiencing a significant decline after several years of crazy growth. Podcast growth is down 80% from 2020. Spotify regrets its investments in the field (100m€/year) and has to lay off staff to avoid sinking. How to explain this phenomenon? Is it still interesting to launch a branded podcast in 2023? In this article, I share my analysis based on market statistics and my experience as a podcaster. Only for our subscribers: exclusive...
6 B2B trends to succeed in 2023 despite uncertainty
What will be the key B2B trends in 2023? The year 2022 was a tough one, but 2023 is likely to be even tougher. In this article, I share my concerns and hopes to stay the course in a storm that some call “perfect.” In particular, I reflect on strategies to go after B2B customers and to catch competitors off guard. Anticipate your market trends with our market research If you only have 30 seconds We...
![Balsamic vinegar in cocktails [new features SIAL 2022]](https://www.intotheminds.fr/blog/app/uploads/cocktail-spark-daregal-sial-2022-240x240.jpg)
Balsamic vinegar in cocktails [new features SIAL 2022]
Balsamic vinegar was in the spotlight in France’s 2022 edition of the World Food Fair (SIAL). Two products, in particular, caught our attention: the “balsamic gin” from Leonardi (Italy) and the Cocktail Spark from Daregal (France). These two innovative products based on balsamic vinegar show that this category can be renewed and has very good days ahead. The innovations of the 2018 edition did not represent this very classic product. Balsamic vinegar market statistics Balsamic vinegar is the...
Plant based meat: basic trends and increasing offers
Plant based meat has become a major trend in 2022. Never before have plant based alternatives been so prominent. This trend was particularly visible at SIAL, the world’s leading food trade fair held every two years in Paris. It is quite simple; it seems that plant based meat is such a massive consumption trend that even the producers of classic meat are forced to get involved. Contact us for your research on the food sector Statistics...
![Organic market: Europe has two speeds [Market research]](https://www.intotheminds.fr/blog/app/uploads/marche-alimentation-bio-long-240x240.jpg)
Organic market: Europe has two speeds [Market research]
The organic market is undergoing a profound change. After rapid growth during the Covid, some markets experienced a slight contraction in 2021. However, not all European countries are in the same boat. Strong growth has been recorded in Germany (+5.9%), Austria (+15.2%), and Spain (+8.9%). Discover in this article the 2-speed dynamics of the organic market in Europe. 7 statistics on the organic market in Europe Austria has the highest organic market growth in 2021: +15.2 The Danes are the ones who...
Where are the lowest electricity prices in Europe?
Which electricity supplier is the cheapest? This question has been on the minds of Europeans since the start of the energy crisis in 2021. In this article, you will discover huge differences between European countries since the introduction of support measures. We have compared the prices of electricity contracts for private customers in 20 countries. The price of the cheapest electricity contract can vary by 870% depending on the country. Greece has the cheapest electricity tariffs (78€/year for 1000 kWh), and...
![Physical commerce: free fall in store traffic [Research]](https://www.intotheminds.fr/blog/app/uploads/magasin_physique-240x240.jpg)
Physical commerce: free fall in store traffic [Research]
While the frequentation of “physical” stores is in free fall (-40% in 8 years, with a further decline of 30% since 2022), we can reasonably wonder about the evolution of the following years. The Covid crisis has caused an actual drop in traditional trade, and 2022 looks bad (inflation, war in Ukraine). Our analyses allow us to identify 3 strong trends which will determine the evolution of the frequentation in the following years: digitalization of food shopping and the...
New car market: analysis and origin of an unprecedented crisis
The new car market is in crisis. Sales fell further in 2021, and the decline is as much as 25% compared to 2019. The automotive sector is one of the only sectors that has not benefited from the post-COVID economic recovery. Four factors explain this unprecedented situation. Their analysis will show how they are linked and the vicious circle they feed. We will also look to the future to decode the prospects for this market by 2023. If you only have...
Marketing mix: analysis of the cosmetics brand Lush
We have often talked about the cosmetics brand Lush as an example of customer experience. Today we propose an analysis of the Lush marketing mix. We will follow the 7P method, the steps of which you will find in our marketing mix analysis grids. The Lush Marketing Mix in 30 seconds The Lush marketing mix is a complex assembly of products, price, communication, distribution, people, processes, and physical environment. The company focuses on natural, artisanal cosmetics not tested on animals. Products...
Alert on the misappropriation of intellectual property
Intellectual property misappropriation is a problem that originated in China and is rapidly developing in Europe. This misappropriation consists of a Chinese brand trying to acquire intellectual property rights on counterfeit products. Maître. Jérôme Tassi, whom we had already interviewed in the PicRights case, sheds light on this accelerating phenomenon. As an informed observer for several years, he tells us about several instructive examples and reveals the reasons for them. The misappropriation of intellectual property Misappropriating intellectual property is, in...
Fundraising in Europe: only 8.1% women!
In our latest research on the fundraising of European companies in 2020-2021, we highlighted the total under-representation of women. They represent barely 8% of the founders of these companies. Today’s research goes deeper into the subject to understand which countries women are best represented and which ones have raised the most money for their start-up / scale-up in 2020-2021. Summary 8.1% of women in companies that have raised funds How much money did women raise? Where are the most...
Automotive market: differentiating in a 100% electric market
The automotive market is on the cusp of a marketing revolution. Its consequences will be incalculable on the positioning of high-end automotive brands. Yet, no one is talking about the impact of the switch to 100% electric cars on the marketing of brands that are sometimes centuries old. What will automotive marketing look like when the internal combustion engine is a thing of the past? What will the marketing of tomorrow’s sports cars look like? How will the consumer...
Entrepreneurship : 7 key differences between women and men
Starting a business is a complex adventure. The research we conducted with 840 European entrepreneurs shows that there are fundamental differences related to gender. This affects the dynamics of female entrepreneurship. Women and men don’t do business in the same way, which has practical consequences on their chances of success. In this article, we reveal the results of our research and outline solutions to address these differences. If you are a journalist and would like to use...
Market research in the EU: The 10 best data sources
To conclude our series on the best data sources in different European countries, this article is devoted to sources specific to the European Union. Find the list of data sources by country at the end of the article. A checklist among others, is also provided at the end of this article. Summary Official national statistics Companies financial data Consumer protection Customs and border protection Sector data for your market research in the EU Health The food...
Market research in Italy: the 10 best data sources
This article provides you with our TOP 10 data sources to consult if you wish to carry out your market research in Italy. We have already listed several sources for your research in Europe. We will continue to provide you with more to take advantage of the opportunities that these markets and territories have to offer. A cheklist is also provided at the end of this article. Summary Official national statistics Companies financial data Consumer protection...
Comparison of pensions across the European Union by country
Pension systems are different in each country: retirement age, minimum years of contributions, amount of pension (or rather: percentage of salary). The rules are different depending on the number of years (or trimesters) accumulated and on whether you have contributed in other countries. Summary The rate of pensions in Europe Retirement ages Get the right information Pension rates as a percentage (Europe) Pension rates differ from country to country. Let us focus here on different cases...
Market research in the UK: the 10 best data sources
We continue our European tour of the best data sources. We stop today across the Channel to provide you with our Top 10 essential resources for your market research in the UK. A checklist is also provided at the end of this article. Summary Official national statistics Companies financial data Consumer protection Customs and border protection Sector data for your market research in the UK Health The food industry Agriculture Transport Housing Energy Education Innovation Also...
Market research in Germany: the 10 best data sources
This week, let’s take a look together at the data sources you should consult if you want to carry out your market research in Germany. You will find the list of articles in this series at the bottom of the page. A checklist is also provided at the end of this article. Contact us for your B2C market research Summary Official national statistics Companies financial data Consumer protection Customs and border protection Sector data for your...
Market research: Bulk buying and zero waste market
Many social movements point to our environmental footprint. To take the example of the city of Brussels: climate protests were organised once a week for several months in early 2019. Consumer behaviour is following this trend as more and more consumers are starting to shop in “zero waste” shops. Indeed, consumers are becoming more and more aware of their environmental footprint and their responsibilities in this respect, leading them to question the way they consume goods...
Market research in Luxemburg: the 10 best data sources
For several weeks now, we have been providing you with the data sources that you should consult when you want to open a new business or set up in a new geographical area. Today, we detail our top 10 data sources to help you with your market research in Luxemburg. AÂ checklist is also provided at the end of this article. Contact us for our B2C studies Summary Official national statistics Financial data of companies Consumer protection...
Market research in Switzerland: the 10 best data sources
In the following article, we provide you with our TOP 10 data sources to consult if you wish to carry out your market research in Switzerland. This directory, based on our 15 years of experience in conducting market research in many countries, will enable you to find out about the Swiss market and the opportunities to be seized in this territory. AÂ checklist is also provided at the end of this article. Contact us for our B2B...
![[Podcast] Analysis of the connected car insurance market](https://www.intotheminds.fr/blog/app/uploads/assurance-vehicule-240x240.jpg)
[Podcast] Analysis of the connected car insurance market
Insurance based on the use you make of your vehicle has been on the market for a long time. Some insurers have even made it their trademark. A new generation of connected insurance is now competing with them. They use a black box or a mobile application to analyse your driving style. It is on this theme that we are going to look at today thanks to the market analysis provided by Geoffrey Laloux, Senior Manager at Initio. Only for our subscribers:...
Market research: Tax incentives for electric cars in Europe
Today, electric vehicles are even more expensive to purchase than internal combustion vehicles. Fortunately, there are tax incentives for the purchase of electric cars in Europe. These incentives are intended to simplify the transition to cleaner mobility. Discover in this article a comparison of the different financial incentives depending on the country. Contact us for our B2B studies Summary France Belgium Luxemburg Great Britain Germany Only for our subscribers: exclusive analyses and marketing advice Email address ...
Electric vehicles: market, sales, COVID-19
Automobile manufacturers are moving towards the production of electric vehicles, which are increasingly gaining market share. Against the Chinese and American giants (to name only Tesla), how is the European car industry reacting? In this article, we detail the European market, the restraints on the growth of electric vehicle sales and, above all, the impacts of the COVID-19 crisis. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you...
After Covid: 11 possible scenarios, their risks and solutions
What will remain of the world after the Covid-19 tsunami? Changes in behaviour and the disappearance of companies are the most obvious consequences. In this dossier, we analyse 11 scenarios, their risks but also their solutions. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy. "I thought the blog was good. But the newsletter is even better!" Esteban Hendrickx,...
Market research on the market for organic products
In Europe, the organic market and thus, the consumption of natural products is growing steadily. The mass retail sector dominates the sale of food products, while the short distribution channel and specialist shops are competing fiercely for ever more significant market share. In this article, we look at some key figures of the organic food market to provide an overview of the organic food market. Update (April 2021) Online market research conducted with 20,000 French respondents...
Second-hand luxury market: statistics and analysis
It will have escaped no one’s notice that the second-hand luxury market has exploded in recent years. Buying second-hand luxury clothing or leather goods is no longer taboo. This market is growing by 12% per year and already represents 25 billion Euros. Ambivalent behaviours fuel its growth: on the one hand those of new customers who want to access a brand; on the other hand, those of loyal customers who resell the products they buy new...
European GDPR: evolution of the number of complaints per country
Update : 26 juin 2023 How has the number of complaints about personal data changed since the GDPR came into force? We will answer this complex question with unique data, published for the first time. These data were collected directly from the data protection authorities of each European country. As no global studies were available, this data collection process took us nearly ten months. We will reveal the complaint rate in each country and the evolution,...
Market research : how to study your market when going abroad?
I was pleased to be invited by Hub.Brussels on 14 June 2019 to give a workshop on how to do a market research for export. The workshop was part of the export week 2019 that was jointly organized by BECI and Hub.Brussels. 3 essential techniques to carry a market research when going abroad Based on the B2C guide to market research and B2B guide to market research we published earlier this year, I presented the 3...
Market research: the evolution of credit card ownership in Europe
If you need to realise market research in the financial sector or on more generally on a B2C market, the data below may be of some help. I compiled data on credit card ownership in Europe to better understand the dynamics of this market and complement the article I wrote on payment methods used in Germany (by the way, did you know that for the first time Germans have not been using cash predominantly for their...
Media research : 4 data journalism projects worth knowing
As part of the Big Data Initiative (which I’m chairing) of the European Broadcasting Union, a conference was organized on 26 and 27 February 2019 in Munich to discuss the latest members’ projects in the field of data journalism. Although more than a dozen presentations related to this topic twere given, I chose to report and compare in this article only 4 of them that are extremely concrete and launched each in a different country. Those...
Customer experience: is Soho House Berlin the future of concept stores?
Soho House is known as a group of private members’ clubs around the world. Of English origins the concept has spread into continental Europe too. Berlin has its Soho Club too and the non-private parts are worth a visit, especially the concept store on the ground floor which is in our opinion a model of what the future of retail will look like. Before we report on our visit there, let’s have a brief introduction on...
How to do market research? Phase 5: qualitative techniques
How to do market research? Discover today the fifth phase of our 7-step market research methodology. This episode is dedicated to qualitative market research methods. In our previous episodes (read them here: episodes 1, 2, 3, 4) we dealt with the preliminary phases of market research : putting the idea on paper and fixing its flaws with Design Thinking improving the business idea with a prototype choosing the right market research methods understanding market dynamics with...
How to do market research? Phase 2 : improve your idea
How to do market research ? Here comes the second phase of our 7-step methodology that we’ve spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the whole market research methodology. So today we discuss Phase 2 which focuses on improving your initial idea. In Phase 1 we discussed how to get informal feedback and gather additional insights through design thinking. Now comes...
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![Alvo simplifies the transfer of companies [podcast]](https://www.intotheminds.fr/blog/app/uploads/Germain-2021-2-Germain-Michou-Tonning-60x60.jpg)
