Opinion surveys: beware of these 4 types of statistical error
In this article, I discuss in simple terms the 4 types of statistical errors that can occur, singly or in combination, when conducting a survey. I give you practical advice on how to avoid them.
Data visualization: 6 bad examples analyzed
In this article, I dissect 6 examples of data visualizations (DataViz) that have more or less serious errors.
Amazon MTurk: advice for successful research
In this article, you’ll find all my advice on how to use Amazon MTurk. This platform simplifies access for respondents, but there are several pitfalls to avoid.
Surveys: what is a good measure ?
In this article, I explain the concept of “good measurement” in quantitative survey research. I discuss the 4 characteristics that make for good-quality measurement.
6 Qualitative Data Coding Techniques
In this article, you’ll find a comparison of 6 coding techniques for qualitative data (interviews, focus groups). Each technique’s advantages and disadvantages are presented so you can make the best choice.
How to identify and get rid of unprofitable customers
Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.
Using the diary in market research
In this article, we examine the diary as a qualitative method. Following a few practical examples, we explain the advantages and disadvantages.
7 creative techniques to refine your market research
Conducting market research doesn’t always mean conducting a survey. This article presents 7 creative approaches for capturing different insights or interpreting data in a new light.
Representative sample: stop asking the wrong questions!
Too often, the term “representative sample” is overused. This article explains how to define a representative sample for B2C or B2B.
Surveys: The diverse types of sampling
In this article, we explain the diverse types of sampling and how to make the right choice according to the characteristics of your market research.
Survey: the socialist party’s nonsense
Find out in this article how the Socialist Party created a fake survey for electoral purposes.
How F.P. Journe created a new service without market research
In this article, you’ll discover the example of a watch brand that launched a new service based on a customer’s request. The CEO’s intuition paid off, but it’s important to remember that this is the exception. Here’s how to get the best out of your customers’ ideas and assessments.
Online surveys : not always the best choice
There’s more to market research than surveys. This article explains why a survey is only part of the puzzle, and other complementary techniques are necessary.
Advice on how to conduct a qualitative interview
In this article, you’ll discover some key phrases for successful qualitative interviews. Learn how to break the ice by making your interviewee feel valued and how to follow up on their answers to deepen their response effectively. To end your interview on a high note, discover some original ways to obtain additional information before leaving.
Hawthorne Effect: definition, impact, examples
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In this article, I review the interesting history of the discovery of the Hawthorne Effect and its effects on qualitative and quantitative research. Contact the market research agency IntoTheMinds Hawthorne Effect: A surprising story The Hawthorne Effect has...
Hawthorne Effect: definition, impact, examples
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In this article, I review the interesting history of the discovery of the Hawthorne Effect and its effects on qualitative and quantitative research. Contact the market research agency IntoTheMinds Hawthorne Effect: A surprising story The Hawthorne Effect has...
Survey: all about sensitive issues
Sensitive questions are a problem when it comes to surveys. They are synonymous with lower response rates and lead to larger margins of error. Therefore, it is essential to understand which questions may be sensitive and anticipate their consequences when designing your questionnaire. This article explains the different types of sensitive questions and gives you 113 examples. Contact the IntoTheMinds survey agency Survey: sensitive questions in brief The presence of sensitive questions can negatively impact the quality of a survey....
Online survey : how to reduce the Dropout rate
Carrying out a survey online is often confronted with the dropout rate problem. As early as the first response, 6% of respondents may drop out of your survey. Various research studies have shown that the normal dropout rate of an online survey exceeds 10% and can reach 20% in some cases. This article discusses the 4 factors that explain why a respondent drops out of an ongoing survey. Contact the IntoTheMinds survey agency The survey dropout rate: what you...
What factors most influence survey participation?
Carrying out a survey can be challenging. It is common indeed to be confronted with a shortage of respondents. It is essential to understand the factors that influence participation in a survey (online). In this article, we will discuss 8 factors that influence participation and explain which ones have the most impact. If you want to improve the effectiveness of your CAWI surveys, take advantage of this article. Contact our survey agency for your projects Summary Introduction Participation in an online...
![Remarketing: definition, advantages, and strategies [Guide 2023]](https://www.intotheminds.fr/blog/app/uploads/remarketing-240x240.jpg)
Remarketing: definition, advantages, and strategies [Guide 2023]
Remarketing promotes customer conversion by encouraging brands to review their marketing practices. It is different from other marketing strategies because it pushes for personalized targeting. In this sense, it is similar to account-based marketing because of its propensity to segment as much as possible. In any case, this marketing process has many advantages linked to brand awareness and benefits. At the end of this article, we present 3 useful guidelines to apply the precepts of remarketing....
![Representative sample: criteria, size, pitfalls to avoid [Guide 2023]](https://www.intotheminds.fr/blog/app/uploads/representative-sample-240x240.jpg)
Representative sample: criteria, size, pitfalls to avoid [Guide 2023]
Defining a representative sample is a key success factor in any market research. For B2C market research, particularly the sample’s representativeness directly conditions the results’ accuracy. However, do not think a large sample is necessarily synonymous with quality. Smaller, well-stratified samples can yield much more accurate results than large random samples. This article discusses key issues such as representativeness, the concept of size, and applications in quantitative (survey) and qualitative research. Contact us for your survey...
![Qualitative research: definition, techniques, examples [Guide 2023].](https://www.intotheminds.fr/blog/app/uploads/interview-qualitative-market-research-240x240.jpg)
Qualitative research: definition, techniques, examples [Guide 2023].
Qualitative research is a generic term that refers to several techniques (individual interviews, focus groups, observations) that aim to discover the factors that may influence behavior. We have created this guide to be as complete and concise as possible. We have focused on the most important topics related to quantitative research. You will find answers to practical questions with many real-life examples from our experience as a market research agency. Contact us to carry out your...
Target marketing: definition, methods, examples [Guide 2022]
Target marketing aims to identify the most promising market segments for the company. It must be carried out before the launch of a new product/service. It requires dividing the market into targets or segments according to customer needs. The marketing strategy (in the form of a marketing mix) will depend on the targeting. Target marketing implies realizing one or more prior research to understand current and future needs. Finally, it should be noted that target marketing...
Market research questionnaire: examples and complete guide
How to make a market research questionnaire? What questions to ask? When you do market research, the questionnaire is a must. So much so that questionnaires and market research are often used interchangeably. However, it is only one step in a complete process that allows you to get closer to the truth of the market. In this article, we address all these issues and propose complete examples in B2B and B2C to download. For more real-life examples, we refer you to...
Conducting market research: 9 comparative methods for B2B
This article on B2B market research methods completes the guide we have already published on the subject. We wanted to offer you an overview of the different techniques applicable to B2B. Market research in B2B differs substantially from that in B2C. In addition to the classic techniques (telephone survey, documentary research), some are much less known. No. 7 is particularly effective and yet rarely used for market research. If you have any questions, do not hesitate to contact our market research firm. We will...
Market research and surveys: beware of the Cloud Act
The Cloud Act poses a real legal problem for European companies. Unfortunately, they pay too little attention to it. In this article, we present the solution we have developed so that the surveys we realize are both GDPR compliant and protected from the abuses of the American Cloud Act. If you only have 30 seconds The Cloud Act represents a potential danger for all European companies that store their data with AWS, Google, or Microsoft Particular attention is needed...
17% error rate: the truth about social network surveys
Realizing a survey requires real technical expertise. The easy access to captive respondents on social networks has pushed some market research institutes to propose methodological shortcuts whose effects are now clearly visible. Research published in Nature shows all the limitations of Facebook surveys. A sample of 250,000 respondents to a Facebook survey led to an error of 17%. The size amplifies the sample bias. This is the Big Data Paradox. Summary Introduction Social network surveys less accurate than standard methods Larger sample size...
Snowball effect: advantages, disadvantages, implementation
The snowball effect is a sampling method used in qualitative research. It simplifies the recruitment of respondents under challenging contexts. Sampling realized with the snowball effect has advantages and limitations that we discuss in this article. You will also find an exhaustive definition as well as concrete examples. If you would like more information about the qualitative research we realize, please contact us. Summary What is the Snowball effect? Implementation Advantages Disadvantages Examples Conclusion What is the Snowball effect?...
7 factors that influence the response rate of a telephone survey
Telephone surveys are one of the most common methods used to collect data for market research. Telephone surveys are particularly well suited to the B2B context but present several difficulties that impact the response rate and the budget. In this article, we take a closer look at the 7 factors that influence the response rate of telephone surveys. Contact us for your telephone survey Summary factor 1: the type of target factor 2: the sector factor 3: duration factor 4: type...
B2B telephone survey: budget, approach, difficulties, solutions
In B2B market research, telephone surveys are still a popular methodology. Indeed, there are no sizeable B2B panels to conduct an online survey as in B2C. Therefore, a sufficient number of responses can often only be obtained via telephone calls. However, this approach presents many difficulties that we discuss in this article. B2B telephone survey: 48-hour quote Summary The different methodological approaches for B2B market research Average response rate to a B2B telephone survey Budget for B2B telephone research Tips...
B2B qualitative research: what compensation should be offered to respondents?
Qualitative research in B2B is particularly complicated to organize, mainly because of the recruitment of respondents. This article explains what options you have to compensate respondents for their time. Contact us for your B2B market research Summary The challenge of B2B qualitative research Screener for the recruitment of B2B respondents Compensation: Essential but not essential The most common compensations for B2B qualitative research Market research in B2B: a real challenge Conducting market research in B2B is methodologically more complex than...
![Customer experience: key points and analysis [Guide 2022]](https://www.intotheminds.fr/blog/app/uploads/customer-journey-parcours-client-TN-240x240.jpg)
Customer experience: key points and analysis [Guide 2022]
Customer experience refers to all the relationships between a customer and a company. These steps are numerous and range from the birth of the need to the end of the association through the purchase and use of the product or service. Customer experience has become very complex in the digital age. It is said to be “multi-channel.” To better understand the process, it is interesting to visualize it, which implies knowing the different steps. This article details the main steps...
Qualitative interviews in B2B: what is the budget?
Qualitative interviews are probably an essential method for B2B market research. Nevertheless, we notice that many companies do not know what to expect in terms of budget. This article explains how to budget for qualitative interviews in B2B and what the alternatives are for your market research. Contact us with any questions Summary Why use qualitative interviews for B2B market research? What budget should you expect? B2B focus groups vs B2B interviews Alternatives to qualitative interviews in B2B Qualitative...
online focus group: 5 pitfalls to avoid
Conducting focus groups remotely has never been easier than since the Covid crisis. Everyone is now used to the use of video conferencing software. However, there are many pitfalls. Since the Covid pandemic, we have realized online focus groups with no less than 500 people and have been confronted with 5 recurring problems that we detail in this article. Online focus group: the correct number of participants If you decide to organize an online focus group, you will have to...
![Social marketing: the example of food waste [Case study]](https://www.intotheminds.fr/blog/app/uploads/food-waste-gaspillage-alimentaire-240x240.jpg)
Social marketing: the example of food waste [Case study]
Social marketing aims to use marketing techniques to promote social or public interest causes. We have given several illustrations in our reference article on the subject. To illustrate the idea of social marketing, we analyze in this article the case of food waste following the 4Ps method (marketing mix). This case study will allow us to understand how consumers are encouraged to act against food waste, an issue that we can sometimes consider to be nudge marketing. Only for...
![Marketing Mix: example of analysis according to the 7Ps [automobile]](https://www.intotheminds.fr/blog/app/uploads/marketing-mix-rimac-nevera-2-240x240.jpg)
Marketing Mix: example of analysis according to the 7Ps [automobile]
After publishing our reference article on the marketing mix, we propose here a detailed example of analysis following the 7P model: that of the Rimac Nevera, a 100% electric hypercar that we already talked about here. Analysis of Rimac’s marketing mix Introduction P1 : Product P2 : Price P3 : Promotion P4 : Place P5 : People P6 : Process P7 : Physical Evidence Introduction Rimac is a Croatian car manufacturer founded in 2001 by Mate Rimac. Today, the company specializes...
