YouTube marketing: The 7 channels you must follow!
What are the most popular marketing channels on YouTube? What is their focus, and how did they grow the way they did? You must go to North America to find the answer to these questions. Here is the list of the 7 most influential experts in the YouTube marketing sphere. Summary Methodology 7 English-speaking marketers who are popular on YouTube Silicon Valley Girl GaryVee Noah Kagan Vanessa Lau Neil Patel Adam Erhart Behind the Brand Methodology...
Experiential marketing: definition, interest, and advice
We have already detailed how the customer experience is a crucial aspect that impacts customer loyalty and your brand or your company’s notoriety. Experiential marketing is another way to create a unique experience to attract your prospects. Sommary Definition The benefits of experiential marketing Some advice Examples credits: Shutterstock Definition Experiential marketing (also called “engagement marketing“) aims to be a theatricalization of the sales space where passers-by, prospects, customers interact with the marketing action: an immersive and unique experience! We’ve all already seen...
Guerrilla marketing: definition, types and examples
Many companies, both large and small, use the guerrilla marketing strategy: inexpensive and above all based on their teams’ creativity. Sommary What is Guerrilla Marketing? Different types of Guerrilla Marketing Some examples credits: Shutterstock Definition Guerrilla marketing is an advertising technique that aims to highlight products or services in an unconventional way and with little budget. This form of inbound marketing was initially designed for small businesses with limited marketing budgets. Of course, we know of large companies...
Operational Marketing: definition, tools, performance measurement
Operational marketing is a crucial area impacting the performance of companies. It is the marketing actions taken to achieve the objectives defined by the marketing strategy. Ahmed et al. (2014) emphasizes in their research that the internal resources related to marketing and operations are an essential point of the performance and competitiveness of a company. This impact is notably moderated by economic conditions and top management’s involvement in creating and providing marketing and operational resources. If you only...
How to turn a crazy idea into reality: Savour Histoires de Gourmets, our interview with Jérôme Fourest
After having analysed the creation of the Savour Histoires de Gourmets boutique in Vichy, a shop resulting from the association of 3 French brands (Comtesse du Barry, Nicolas, De Neuville), we interviewed Jérôme Fourest, General Manager at Comtesse du Barry, in order to shed light on the ins and outs of this project. Summary A ‘crazy’ idea The correlation of points in common Why Vichy? Marketing strategy The future and key figures A ‘crazy’ idea Several...
Smart bottles, from health to marketing
Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Contact us for your B2B market research Summary Drink more water thanks to smart bottles. Marketing and communication resources. How far can we go? Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe By signing up, you agree to our Terms of use and privacy policy....
Do we do theoretical marketing?
I was asking the other day a client’s employee what he thought of the intermediary presentation we gave a few days before . He said he liked it very much because it had brought a fresh new perspective on how the business was understood. He added that a theoretical and scientific viewpoint was very useful. I must admit I was surprised and a little bit disappointed to hear that IntoTheMinds’ contribution was seen as “scientific”. Although...
A call for an open-minded attitude in marketing innovation
Sometimes I really get the impression that I don’t get understood. Not long time ago I had a meeting with the marketing manager of a big and renowned Belgian company. I came there to present an innovative consumer behavior-related idea that I had had and that I wanted to test. It was my first encounter with the marketing manager and I had prepared a very short presentation with some key facts about IntoTheMinds and background information...
EMAC 2011: 40th edition in Slovenia
The EMAC 2011 is the European Marketing Academics Conference and is held once a year. Its purpose is to bring together all marketing scientists (about 1000 members) to present the current status of their research. This year it was hosted by the Faculty of Economics of Ljubljana in Slovenia and we were about 750 to attend. And as usual, no professional marketers attended (excepted McKinsey and … IntoTheMinds). I still not understand why practitioners do not...
Customer-centricity lost : it’s all about industrial revolution
Think about it for one moment. Three-hundred years ago, when you needed let’s say a tool, you just had to go to a craftsman who had specialized in manufacturing that very tool. At that time, such a craftsman was mastering all the facets of the job: he was able to work the metal, forge it, was carving the wood and eventually assembled the two pieces to make the desired tool. How does it look like today?...
Invent an identity: the case of Breguet’s watches
At the heart of any success story is a great product … and a great marketing. Forget about being successful if you have a less-than-average product. I keep reminding this to my clients. You won’t make a successful brand if you focus all your efforts on marketing and stop looking at the weaknesses of your product. This lesson was perfectly understood by the late Nicolas Hayek when he acquired the watch brand Breguet in 1999 for...
Experiential sensory marketing at IKEA
One of the amazing researches presented this year at EMAC was authored by Bertil Hulten (University of Linneaus, Sweden). This research, entitled « The Influence of Smell and Vision upon Touch » was carried out at IKEA in Sweden and aimed at studying the behaviour of consumers (especially their purchase patterns) when their senses were triggered. Bertil started explaining the difficulties he faced when trying to convince IKEA to accept the idea of this experiment. The Swedish...
![What do customers expect from downtown stores? [Survey]](https://www.intotheminds.fr/blog/app/uploads/retail-shopping-covid19-60x60.jpg)
![Colruyt champion of price changes [Research]](https://www.intotheminds.fr/blog/app/uploads/pricing-60x60.jpg)
![In-store digital: customers want efficiency [Survey]](https://www.intotheminds.fr/blog/app/uploads/flagship-store-lacoste-paris-champs-elysees-14-60x60.jpg)
![Pay the true price for your coffee at Albert Heijn [Nudge Marketing]](https://www.intotheminds.fr/blog/app/uploads/true-price-albert-heijn-4-60x60.webp)
