May09

Improve your focus groups with these 10 online tools

Posted By Pierre-Nicolas Schwab on 9 May, 2022

Today, more and more focus groups and individual interviews are conducted remotely. This transition to the virtual presents specific difficulties. One of the most significant challenges remains the remote participation in projective techniques? This article presents 10 tools for conducting qualitative interviews and focus groups remotely, using methods such as collages, perceptual maps, and many others. At the end of this article, you...

Qualitative interviews in B2B: what is the budget?

Posted By Pierre-Nicolas Schwab on 15 Dec, 2021

Qualitative interviews are probably an essential method for B2B market research. Nevertheless, we notice that many companies do not know what to expect in terms of budget. This article explains how to budget for qualitative interviews in B2B and what the alternatives are for your market research. Contact us with any questions Summary Why use qualitative interviews for B2B market research? What budget should you expect? B2B focus...

Qualitative interviews: 7 approaches to recruiting respondents

Posted By Pierre-Nicolas Schwab on 18 Jun, 2021

How do you select your respondents for qualitative interviews or focus groups? Beyond the number of respondents, there is also the question of the type of respondents needed for your market research. Do you want to have a homogeneous experience, or do you want to have a maximum variation? In this article, you will find the different strategies for composing qualitative samples. Strategy 1: Maximum variation What for? This type of...

Improve your focus groups with these 10 online tools

Qualitative interviews in B2B: what is the budget?

Qualitative interviews: 7 approaches to recruiting respondents

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