Hawthorne Effect: definition, impact, examples
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In this article, I review the interesting history of the discovery of the Hawthorne Effect and its effects on qualitative and quantitative research. Contact the market research agency IntoTheMinds Hawthorne Effect: A surprising story The Hawthorne Effect has...
Hawthorne Effect: definition, impact, examples
The Hawthorne effect is a psychological phenomenon. It has important implications for the techniques used in market research, particularly in qualitative interviews and surveys. The Hawthorne effect is the observation that individuals change or improve their behavior when they are aware of being observed. In this article, I review the interesting history of the discovery of the Hawthorne Effect and its effects on qualitative and quantitative research. Contact the market research agency IntoTheMinds Hawthorne Effect: A surprising story The Hawthorne Effect has...
Improve your focus groups with these 10 online tools
Today, more and more focus groups and individual interviews are conducted remotely. This transition to the virtual presents specific difficulties. One of the most significant challenges remains the remote participation in projective techniques? This article presents 10 tools for conducting qualitative interviews and focus groups remotely, using methods such as collages, perceptual maps, and many others. At the end of this article, you will also find this software benchmark. Summary Use collages for emotional themes A...
Qualitative interviews in B2B: what is the budget?
Qualitative interviews are probably an essential method for B2B market research. Nevertheless, we notice that many companies do not know what to expect in terms of budget. This article explains how to budget for qualitative interviews in B2B and what the alternatives are for your market research. Contact us with any questions Summary Why use qualitative interviews for B2B market research? What budget should you expect? B2B focus groups vs B2B interviews Alternatives to qualitative interviews in B2B Qualitative...
Qualitative interviews: 7 approaches to recruiting respondents
How do you select your respondents for qualitative interviews or focus groups? Beyond the number of respondents, there is also the question of the type of respondents needed for your market research. Do you want to have a homogeneous experience, or do you want to have a maximum variation? In this article, you will find the different strategies for composing qualitative samples. Strategy 1: Maximum variation What for? This type of sample highlights the variations in perceptions between respondents and...
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