How algorithms (and Tik Tok) influence content creation
Algorithms have been accused of locking us in a filter bubble. But I feel furious that they also cause a bubble in content creation. By highlighting certain content and making it popular, they encourage some people to imitate that content in the hope of being successful. A mechanism that moves away from “old school” creation mechanisms. In this article, I share 3 content formats that have an annoying tendency to multiply. We quickly find ourselves in...
Expert opinion: the 4 main shortcomings of the Social Selling Index
The Social Selling Index is a score developed by the platform to improve the performance of its users. It aims to increase their awareness, establish more professional relationships, or embellish their branding. However, it has often been questioned by the most attentive network members. We contacted and talked to 4 of them to better understand the source of the problem. They detected 4 major problems with this Index: its nature, its calculation, its targeting, and its...
![Lead generation: company practices in 2023 [Research]](https://www.intotheminds.fr/blog/app/uploads/marketing-megaphone-banner-240x240.jpg)
Lead generation: company practices in 2023 [Research]
Lead generation is one of the keys to business development. There are many ways to generate leads, and we wanted to understand what companies are doing in this area. We interviewed 500 managers in Europe and the US via a CAWI survey. Some of the results surprised us and even shocked us. We discovered that 71% of companies respond to only some of the requests they receive from prospects and that LinkedIn was not a lead...
Here is the most crucial factor for the virality of your LinkedIn posts
After discussing the effect of emojis and the word count on the virality of LinkedIn posts, it’s time to reveal THE factor that crushes all others. This factor accounts for 1/3 of the success of your LinkedIn posts. So, you should take the time to read the research results I just conducted on 4.6 million LinkedIn posts in 193 countries. I obtained the unpublished results presented here thanks to data made available by Linkalyze. They were prepared and analyzed using the...
![Lead generation: company practices in 2023 [Research]](https://www.intotheminds.fr/blog/app/uploads/marketing-megaphone-banner-60x60.jpg)
![Data marketing: advantages, strategy, and examples [Guide 2023]](https://www.intotheminds.fr/blog/app/uploads/data-marketing-computer-60x60.jpg)
![LinkedIn: engagement statistics by country and language [2021]](https://www.intotheminds.fr/blog/app/uploads/likes-comments-share-60x60.jpg)
