![[Podcast] DNVB panorama with Sebastien Tortu](https://www.intotheminds.fr/blog/app/uploads/sebastien-tortu-240x240.jpg)
[Podcast] DNVB panorama with Sebastien Tortu
In this podcast, I had the pleasure to welcome Sebastien Tortu, author of the leading French publication about Digital Native Vertical Brands (DNVB): “DNVB: the new business, between web and retail, how DNVB is changing the rules of the game.” In this podcast, we take a look at this new business model and the evolution of the French DNVB ecosystem. What is a DNVB It is quite challenging to give a strict definition of DNVB because...
Marketing strategy. The subscription business model is changing radically.
One more step towards consumerism. We are continually dematerialising property, and this time it is Nike that has gone one step further by offering a subscription for trainers. The Nike Adventure Club, currently reserved to the United States for children aged 2 to 10, provides subscription packages of up to $50 per month and allows you to receive up to 12 pairs of trainers per year with promotional materials such as brochures, stickers, and so on…...
Nike Adventure Club: shoes by subscription
Nike has just launched the Nike Adventure Club, a system that allows children to receive up to 12 pairs of trainers per year. The system operates on a subscription basis. That’ s right: by subscription! The business model is innovative, and in this article, we analyse Nike’s marketing strategy and the background of this business model. What is the Nike Adventure Club? This is a “club” reserved for children aged 2 to 10 years old that...
Essential business tools for startups : 99€ training in Brussels on 29 November
Would-be entrepreneurs will be delighted : a 1-day training session will be organized on November 29th 2014 in Brussels to teach, refresh, train essential skills to successfully start or develop your venture. If you want to register, just follow this link and fill in the online form. Practical details on the workshops Price : 99€ early bid (if you register before November 15), 199€ otherwise Price includes lunch and coffee Venue : CoStation, 5 Parvis Sainte-Gudule,...
Quality improvement through reengineering of business processes
We are currently conducting a big assignment for a BEL20 company to improve financial provisions processes and increase operations quality. This assignment encompasses the description of AS-IS processes across several divisions, reengineering them into something “lean” and improving the quality of the output. A big challenge given the complexity of those financial processes and the variety of people involved. Most assignments of this type end up on recommendations that are never implemented. But what’s so difficult...
A call for a revolution in customers – firms relationships
You may remember the post published two ago about managing expectations to increase customer satisfaction. In that post I also mentioned a recent negative experience with Coolblue. The guys at Coolblue proved once again their professionalism by handling the complaint perfectly and actually increasing my loyalty even more. Here is how. The complaint handling paradox It’s probably been mentioned already here but I can’t repeat it enough. Handling complaints well will lead to even higher satisfaction...
These business cards are amazing
Over the years I’ve met with hundreds (if not thousands) of people and have collected an impressive collection of business cards. While most of them are very classical and do not trigger any particular emotion, some of them have remained in my collection as my all-time favorites. Let’s have a look at them …. For privacy reasons I blurred the contact details. However to respect copyrights you’ll find the hyperlinks to the companies. OneBite Consulting OneBite...
Stop asking a NDA when asking an offer for a market research
We have recently a series of inquiries for market research assignments in Belgium where prospects asked for DNA to be signed before the first meeting. Here is why it makes no sense and why we’ll always refuse to do it. Not sure the info you’re about to reveal is worth an NDA The most common situation is that of would-be entrepreneurs who are sure they have found a 1-billion $ gap in the market. They are...
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