Feb18

Smart speakers : powerful trend or next technological disillusion?

Posted By Pierre-Nicolas Schwab on 18 Feb, 2019

Everybody is talking about smart speakers. I know people who have one. Yet I always wondered what kind of value smart speakers can bring. Reflecting on my own behaviour I couldn’t picture myself talking to my smartphone and I wondered: are smart speakers a fade and the next big disillusion (like virtual reality was). In today’s article I’ve compiled a series of statistics to build a solid argumentation on why I think the smart speakers trend...

Jan28

Tediber, the success story of a Digital Native Vertical Brand (DNVB)

Posted By Pierre-Nicolas Schwab on 28 Jan, 2019

Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of “permanent” shops: the mattress. A native digital actor, Tediber has just opened a brick-and-mortar store in the Marais district of Paris (13 rue Sainte-Croix-de-la-Bretonnerie), a turning point in his strategy as an online “pure player” that encourages us to dedicate this article to it. Read also Read our white...

Nov16

Market research at SIAL Paris 2018. Trend #5: Sensational Food

Posted By Pierre-Nicolas Schwab on 16 Nov, 2018

Pleasure is undoubtedly one of the values that guide innovation in the food industry. It comes in different forms, and we would like to treat today “sensational” products, those that provide intense pleasure. In today’s article, we illustrate this area of innovation with 3 examples. All of them offer a recipe enhanced by the addition of a powerful ingredient: ginger for Molino Spadoni and Ponti, truffles for Calugi Srl. Ginger and truffle are of course ingredients...

Nov14

Market research at SIAL Paris 2018. Trend #4: Clean Food

Posted By Pierre-Nicolas Schwab on 14 Nov, 2018

The trend in the food market that we have called “clean food” includes various directions ranging from healthy snacking (see on this subject Eat Real products), vegetable alternatives such as those proposed by Pedon, the expansion of organic food that manufacturers can now no longer ignore. The innovations presented at SIAL generally follow several trends (the examples mentioned above bear witness to this since we have mentioned them in the articles we have devoted to other...

Nov12

Market research at SIAL Paris 2018. Trend #3: Veggie alternatives

Posted By Pierre-Nicolas Schwab on 12 Nov, 2018

Consumers who are vegan enthusiasts represent only 1% of the population and vegetarians only 2%. These are niche markets on which some companies are still trying to focus. A much larger niche is the flexitarians, that part of the population (estimated at 40%) that reduces its meat consumption in favour of vegetable alternatives without completely abandoning the meat diet. Read also SIAL Paris 2018: What are the trends in the food market? In today’s article, we...

Nov09

Market research at SIAL Paris 2018. Trend #2: Easy Snacking

Posted By Pierre-Nicolas Schwab on 9 Nov, 2018

Pleasure remains one of the significant areas of innovation in the field of food and the SIAL Paris 2018 world food exhibition allowed us to identify some exciting products that are following this trend. To understand all the market trends, don’t hesitate to consult our other articles (superfoods, clean foods, vegetarian alternatives, sensational foods) as well as all our tips for visiting SIAL effectively and an overview of the innovations in the 2018 food market in...

Nov07

Market research at SIAL Paris 2018. Trend #1: Super Food

Posted By Pierre-Nicolas Schwab on 7 Nov, 2018

Our market research on the food market conducted at SIAL Paris 2018 has enabled us to identify some key trends that we will share with you in a series of articles on this blog. If you would like more information about the new products we have discovered and tested, please do not hesitate to contact us. The first article in this series concerns superfoods, a trend that has already been well established for many years but...

Nov05

SIAL Paris 2018: What are the trends in the food market?

Posted By Pierre-Nicolas Schwab on 5 Nov, 2018

SIAL Paris, the leading trade fair for innovation in the food sector, takes place every 2 years in the Exhibition Centre, Villepinte, in the north of Paris. It is generally said that 3000 new products are presented during the 5 days of the show. These 3000 new products are estimated to represent 10% of the annual global innovation (estimated at 30,000 products). You can therefore easily see that SIAL is a playground and is ideal for...

Nov02

Practical guide for visiting SIAL Paris food fair: 12 Do’s and Don’ts

Posted By Pierre-Nicolas Schwab on 2 Nov, 2018

SIAL is a the world’s largest food and drink professional fair. It attracts more than 7000 exhibitors from over 100 countries every 2 years in Paris. It takes place at the “Parc des Expositions”, outside of Paris and next to the Roissy Charles de Gaule airport. Making the best of your visit to a fair like this requires careful preparation. Follow our advice (we’ve been attending SIAL for 10 years) to optimize your visit. 1. Do...

Oct26

Le Testeur, a store to conduct market research in real conditions

Posted By Pierre-Nicolas Schwab on 26 Oct, 2018

As part of our marketing and retail monitoring, we have recently interviewed Sabrina Le Bourgeois, Director of communications at SEMAEST, a mixed economy company based in Paris, to learn more about the Le Testeur boutique located at 14 rue du Château d’Eau in the 10th arrondissement, an innovative way to conduct market research in real conditions while minimising the risks involved. Here is what we have learned about this concept. Le Testeur, a way to conduct...

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