Pricing: strategies, techniques, examples [Guide 2022]

Posted By Pierre-Nicolas Schwab on 19 Oct, 2022

Pricing is the exercise of determining the right price, i.e., the one that will maximize your sales and your margin. It is a complicated exercise because a price that is too high could decrease demand, and a price that is too low will decrease the margin. You can find pricing in the 4Ps of marketing, but it has some specificities. If the first 3 “P’s” (Product, Promotion, Place) allow us to plant the seeds of success, pricing allows us to...