The 7 profiles of social network users
The dynamics of social networks depend on their users. They can be analyzed according to their content creation/consumption profile. There are 7 profiles, which we analyze here. Contact IntoTheMinds research agency The 7 types of social network user Research into the use of social networks generally uses a segmentation such as that proposed by Forrester (see above). This is a practical model for an initial understanding of online behavior. User profile Description Insights Creators Publish blog...
Service quality and the role of employees in the customer experience
Previous posts have dealt on several occasions with the important topic of service quality. After re-reading what we had written we found out something important: employees are crucial. Employees are of course important to deliver the service quality that customers expect (although we still need to explain you what service quality really means). However over the last few years what we have noticed that firms tend to describe how employees should behave to deliver the requested...
Affordable and efficient design strategies
When it comes to design regular readers know that we firmly believe it can be a differentiating factor and it can add value to a business. Yet, design depends on trends, on taste, in other words on lot of external variables that are not under your control. What was well designed yesterday may seem old-fashioned today. The ROI of design If design is considered an antecedent of value, then we should talk about return on...
The secrets of market research: how to avoid pitfalls when creating a new venture. Part 2
In our first article of this series of 3 on market research, we dealt with the methodology of market research and with trends and competition analysis. Today we move to the analysis of demand and will go in depth on qualitative and quantitative research. Demand analysis This analysis aims at qualifying and quantifying the demand for your product or service. In other words your goal should be to “see” whether the market wants, needs your...
“Les Causses”, an example of successful retail concept
Sometimes I feel fortunate. I do a wonderful job, have a lot of wonderful clients, advise a lot of very different businesses. And on top of that I meet inspiring entrepreneurs when going on market research tours. The story of Alexis Roux de Bezieux During our last tour in Paris I met with Alexis Roux de Bezieux who launched “Les Causses” a tiny upscale proximity store selling food and drinks. Alexis was kind enough to give...
One Day One Idea : use offbeat humour to sell your stuffs
The marketing idea in brief Sometimes in worthwhile to be “offbeat”, i.e. not to follow the rules (especially the marketing ones). Look for instance at the example of this store I came across while in Barcelona on Passeig de Garcia. Pitty I can’t remember its name. It was just crowdy, full of people looking for the latest gadget to buy in this modern bric-a-brac. Even if you had already everything on earth you’d find something to...
One Day One Idea: the management of customer experience by Cerdan Heritage
Santa Claus brought me this year some very cool “Cerdan Heritage” stuffs. If you don’t know about Cerdan Heritage, read the article we wrote a while ago about this SME started by Marcel Cerdan’s grandsons. The idea in brief Not only are clothes of extreme high quality but the products come with a series of little details that enhance the overall customer’s experience: cardboard label with its vintage safety pin, Cerdan label stitched in each piece...
What’s new in 2013: more advices for entrepreneurs with a focus on market research and innovation
Looking back over our shoulders Looking back at 2012 we’ve written a lot (like in 2011) but took a pretty long break after the summer. With a sudden increase in workload we had to concentrate on clients’ assignments. This is no excuse though as part of our company’s mission is to collect, analyze and diffuse knowledge. Fortunately enough there were a few events scheduled in the second half of the year that kind of forced us...
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